PinnedPublished inDataDrivenInvestorEverything You’ll Ever Need for a Successful Event, Except…You did it again. You, the author of yet another one of those outdated posts that promised to tell me what I needed for a successful event.Jan 27, 2022Jan 27, 2022
PinnedPublished inDataDrivenInvestor10 Hard-Hitting, Not-So-Subtle New Year Thoughts for the Events IndustryRadically redesigned sales and marketing opportunities involving 2022 events will be endless.Dec 31, 2021Dec 31, 2021
PinnedPublished inDataDrivenInvestorRefreshing 10 Rules for Business Conference EtiquetteHere’s hoping you try to follow one or more of them now.May 26, 2021May 26, 2021
PinnedPublished inDataDrivenInvestorYou Are Boring the World to TearsThe problem with Zoom Fatigue, and Meeting Multitasking, is You.Feb 24, 2021Feb 24, 2021
PinnedPublished inDataDrivenInvestorRepackaging The Hybrid Event FallacyLet’s examine 2021’s new Marketing Rock Star: The Hybrid Event.Jan 6, 2021Jan 6, 2021
Published inDataDrivenInvestorNow Saying ‘Yes’ to Sales: AI has Obliterated Marketing’s Last StandMarketing was by-the-book, overly-focused on content and slow. Sales wants action. Artificial Intelligence destroyed Marketing’s Last…Jun 7, 2023Jun 7, 2023
Published inDataDrivenInvestorAI the S**t Out of Your Outdated Sales KickoffYour approaches to sales, corporate and product marketing, content production, enablement, sales engagements, kickoffs and events are done.Jun 5, 2023Jun 5, 2023
Published inDataDrivenInvestorForget About Twitter’s Tech Troubles. Where Was the Historic Event?Last night, Ron DeSantis and Elon Musk created, produced, and offered nothing more than a glorified conference call.May 25, 2023May 25, 2023
One Giant Competitive Differentiator, Thousands of Lazy ExecutivesOne candidate’s use of Twitter Spaces to launch a presidential campaign provides a giant sales, marketing, and corporate business lesson.May 24, 2023May 24, 2023
Published inDataDrivenInvestorImagine What Broadcast Radio Sales Could Do — With Those Broadcast Radio SignalsMarketing dollars sit on the table and stare at broadcast radio account executives and their media owners. Sitting and staring for years.May 19, 2023May 19, 2023