… and we’re back. Kinda. Sorta.
Of course I’m writing about the business of live, in-person business conferences.
Events. Of all shapes and sizes.
How do I know?
I’ve seen your new hot-off-the-smartphone pictures from the 2021 version of business conferences…
It’s snowing, and you may be trapped in your home for a few days… time to binge watch The Sopranos.
It’s freezing outside, and you may be in your apartment for the weekend, so some may binge watch The Mandalorian.
So there is, in fact, time to do that. To…
Shortly before the pandemic, the podcasting craze sank its teeth into the business world.
Thinking back to 2019, I imagine a crowd of marketers and self-appointed know-it-all business leaders, each waving a fistful of cash. Each wad of bills representing a substantial portion of a marketing, media, PR, or general…
The asterisk? That’s to let you know my comments aren’t restricted to the ‘business’ of business conferences.
I’m including Trade Shows. Webinars. Hybrid and Virtual Events. Executive Roundtables. User Groups. Customer Events.
You name it. The time is now.
Join me in thinking about the last business event you…
Trade show stories are endless…so:
Once upon a time, I was in my ‘all things marketing’ role at a tech company, preparing for an out-of-town industry event. I was relatively new to the company, and going through the list of what was needed.
Monitors, check. As in… computer monitors. They…
I enjoy telling my story from a major convention I attended in Las Vegas, about a couple of years ago. It needs to be told. I learned a lot.
It’s a story about how I wanted to sit in on a presentation from a tech company. Their session abstract seemed…
This is about your voice.
Your speaking voice, that is.
Your voice has never been more important.
Last night I found myself in the drive-thru lane of a popular fast food restaurant. One where employees (used to) physically stand next to cars to take — and expedite — orders…
I once wrote a post entitled The Email Event Producers Don’t Want to Read.
Now, most anything and everything with events is being shoved online. As if that’s going to help.
So it’s appropriate to insert the word ‘virtual’ into that old blog post title for a second round of…
The message flashed on the television screen: Stay Home. Stay Safe.
It came with audio that voiced the same. It was a message delivered for national audience, across the USA.
It’s now out of date. I’m not knocking it. Just stick with me.
It’s out of date from a national…
(Legal and Medical Disclaimer: Even though this is a really good sales and marketing idea, any attempt to hold your business event, conference, or road show at a drive-in movie theater (or a network of them) or a temporary, pop-up location should be done in strict compliance with local, town…