I’ve read a few articles on predictions for the global events industry in 2022. Enjoyable reads from those associated with an industry hit hard by COVID. But, in my humble opinion, those articles stop short. They’re incomplete. Off target, at least from my point of view. There are some chronic…

… and we’re back. Kinda. Sorta. Of course I’m writing about the business of live, in-person business conferences. Trade shows. Meetings. User groups. Customer conferences. Analyst events. Events. Of all shapes and sizes. How do I know? I’ve seen your new hot-off-the-smartphone pictures from the 2021 version of business conferences…

It’s snowing, and you may be trapped in your home for a few days… time to binge watch The Sopranos. It’s freezing outside, and you may be in your apartment for the weekend, so some may binge watch The Mandalorian. So there is, in fact, time to do that. To…

Shortly before the pandemic, the podcasting craze sank its teeth into the business world. Thinking back to 2019, I imagine a crowd of marketers and self-appointed know-it-all business leaders, each waving a fistful of cash. Each wad of bills representing a substantial portion of a marketing, media, PR, or general…

I took a rental car ride with a sales person to a big time company HQ, in support of a major sales pursuit. The sales person was a closer, you might say. Just the two of us, from my hotel to the company’s headquarters. Pre-pandemic. The car ride lasted about…

Victory. That’s the one word marketing needs to use much more often. But whether or not you’re actually victorious remains in question. That, is solely up to you and your marketing efforts and how you see, measure, and track wins and losses. And how much you sweep under the rug…

The asterisk? That’s to let you know my comments aren’t restricted to the ‘business’ of business conferences. I’m including Trade Shows. Webinars. Hybrid and Virtual Events. Executive Roundtables. User Groups. Customer Events. You name it. The time is now. — Join me in thinking about the last business event you…

Trade show stories are endless…so: Once upon a time, I was in my ‘all things marketing’ role at a tech company, preparing for an out-of-town industry event. I was relatively new to the company, and going through the list of what was needed. Monitors, check. As in… computer monitors. They…

I enjoy telling my story from a major convention I attended in Las Vegas, about a couple of years ago. It needs to be told. I learned a lot. It’s a story about how I wanted to sit in on a presentation from a tech company. Their session abstract seemed…