I’ve read a few articles on predictions for the global events industry in 2022. Enjoyable reads from those associated with an industry hit hard by COVID. But, in my humble opinion, those articles stop short. They’re incomplete. Off target, at least from my point of view. There are some chronic…

… and we’re back. Kinda. Sorta. Of course I’m writing about the business of live, in-person business conferences. Trade shows. Meetings. User groups. Customer conferences. Analyst events. Events. Of all shapes and sizes. How do I know? I’ve seen your new hot-off-the-smartphone pictures from the 2021 version of business conferences…

It’s snowing, and you may be trapped in your home for a few days… time to binge watch The Sopranos. It’s freezing outside, and you may be in your apartment for the weekend, so some may binge watch The Mandalorian. So there is, in fact, time to do that. To…

Shortly before the pandemic, the podcasting craze sank its teeth into the business world. Thinking back to 2019, I imagine a crowd of marketers and self-appointed know-it-all business leaders, each waving a fistful of cash. Each wad of bills representing a substantial portion of a marketing, media, PR, or general…

Salespeople: Raise your hand if you’ve ever needed help from Marketing with custom and/or standard content for an urgent, last-minute opportunity — and Marketing refused. Marketers: Raise your hand if you’ve ever received an urgent request from Sales for similar content and support for a last-minute opportunity — and you…

Your objective is to field a sales team eager and ready to compete and win. Inside Sales and External Business Developers. Your objective is to field a sales team, and: Not Finish Second — with snappy looking PowerPoint. Not Hide on the Sidelines with lackluster speaking and presentation skills —…

Last night, Ron DeSantis and Elon Musk created, produced, and offered nothing more than a glorified conference call. The first of its kind presidential announcement using Twitter Spaces didn’t go well for Republican Florida Governor Ron DeSantis, or for Twitter owner Elon Musk — and his crew. But, in contrast…

Later today, Republican Florida Governor Ron DeSantis is officially announcing that he’s entering the 2024 race for the presidency of the United States. But this post isn’t about politics. And it really isn’t about Governor DeSantis, or Elon Musk. No political endorsements here, I’m all business. This post is about…

If I put myself in the worn-out shoes of an account executive selling broadcast radio advertising and I reuse, repurpose, and modify the words from the opening line of an Eagles song entitled Get Over It… I look around and what do I see, a whole lotta CMOs talkin’ —…