Tony Compton – Medium

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Tony Compton
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DataDrivenInvestor

Everything You’ll Ever Need for a Successful Event, Except…

You did it again. You, the author of yet another one of those outdated posts that promised to tell me what I needed for a successful event.

4 min readJan 27, 2022

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Everything You’ll Ever Need for a Successful Event, Except…

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Tony Compton
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DataDrivenInvestor

10 Hard-Hitting, Not-So-Subtle New Year Thoughts for the Events Industry

Radically redesigned sales and marketing opportunities involving 2022 events will be endless.

8 min readDec 31, 2021

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10 Hard-Hitting, Not-So-Subtle New Year Thoughts for the Events Industry

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Tony Compton
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DataDrivenInvestor

Refreshing 10 Rules for Business Conference Etiquette

Here’s hoping you try to follow one or more of them now.

8 min readMay 26, 2021

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Refreshing 10 Rules for Business Conference Etiquette

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Tony Compton
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DataDrivenInvestor

You Are Boring the World to Tears

The problem with Zoom Fatigue, and Meeting Multitasking, is You.

5 min readFeb 24, 2021

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You Are Boring the World to Tears

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Tony Compton
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DataDrivenInvestor

Repackaging The Hybrid Event Fallacy

Let’s examine 2021’s new Marketing Rock Star: The Hybrid Event.

6 min readJan 6, 2021

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Repackaging The Hybrid Event Fallacy

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Tony Compton
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DataDrivenInvestor

Now Saying ‘Yes’ to Sales: AI has Obliterated Marketing’s Last Stand

Marketing was by-the-book, overly-focused on content and slow. Sales wants action. Artificial Intelligence destroyed Marketing’s Last…

5 min readJun 7, 2023

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Now Saying ‘Yes’ to Sales: AI has Obliterated Marketing’s Last Stand

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Tony Compton
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DataDrivenInvestor

AI the S**t Out of Your Outdated Sales Kickoff

Your approaches to sales, corporate and product marketing, content production, enablement, sales engagements, kickoffs and events are done.

5 min readJun 5, 2023

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AI the S**t Out of Your Outdated Sales Kickoff

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Tony Compton
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DataDrivenInvestor

Forget About Twitter’s Tech Troubles. Where Was the Historic Event?

Last night, Ron DeSantis and Elon Musk created, produced, and offered nothing more than a glorified conference call.

8 min readMay 25, 2023

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Forget About Twitter’s Tech Troubles. Where Was the Historic Event?

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Tony Compton

One Giant Competitive Differentiator, Thousands of Lazy Executives

One candidate’s use of Twitter Spaces to launch a presidential campaign provides a giant sales, marketing, and corporate business lesson.

4 min readMay 24, 2023

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One Giant Competitive Differentiator, Thousands of Lazy Executives

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Tony Compton
in
DataDrivenInvestor

Imagine What Broadcast Radio Sales Could Do — With Those Broadcast Radio Signals

Marketing dollars sit on the table and stare at broadcast radio account executives and their media owners. Sitting and staring for years.

6 min readMay 19, 2023

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Imagine What Broadcast Radio Sales Could Do — With Those Broadcast Radio Signals

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Tony Compton

Tony Compton

Product Marketer | Sales Enabler | Team Readiness | SaaS | Tech | AI | GTM Strategy & Execution | Public Speaking & Presentations | Events, Media, Video & Voice

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